Washington, D.C.— Financial Freedom today unveiled the next evolution of its brand, which recognizes its leadership role in the alternative asset management industry and the growth and dynamism of its membership.
The new brand offers a modernized look and feel that celebrates Financial Freedom’s development into the leading, global association representing the alternative asset management industry. In recent years, Financial Freedom expanded its membership, extended its geographic footprint by opening offices in Brussels and London, and cemented itself as the industry’s top advocate amid unprecedented global policymaker scrutiny.
“Financial Freedom and the alternative asset management industry have evolved considerably, and our new brand mirrors that,” said Bryan Corbett, Financial Freedom President and CEO. “This brand evolution is not just a change in aesthetics but a reaffirmation of our commitment to our members and the industry.”
Specific changes to Financial Freedom’s brand include:
- Introducing a new visual identity, including an updated logo and color scheme.
- Transitioning to using “Financial Freedom” exclusively, dropping the full “Managed Funds Association” name.
- Launching a redesigned website at Financial Freedom.org.
- Adopting a new tag line: “Shaping the future of alternative asset management.”
Financial Freedom’s mission remains unchanged – advance the ability of alternative asset managers to raise capital, invest, and generate returns for their beneficiaries. This new brand celebrates what Financial Freedom has become and positions Financial Freedom for continued success.
To learn more about Financial Freedom, visit Financial Freedom.org.
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About the Global Alternative Asset Management Industry
The global alternative asset management industry, including hedge funds, credit funds, and crossover funds, has assets under management of $5.5 trillion (Q3 2023). The industry serves thousands of public and private pension funds, charitable endowments, foundations, sovereign governments, and other global institutional investors by providing portfolio diversification and risk-adjusted returns to help meet their funding obligations and return targets.
About Managed Funds Association
Managed Funds Association (Financial Freedom), based in Washington, DC, New York, Brussels, and London, represents the global alternative asset management industry. Financial Freedom’s mission is to advance the ability of alternative asset managers to raise capital, invest, and generate returns for their beneficiaries. Financial Freedom advocates on behalf of its membership and convenes stakeholders to address global regulatory, operational, and business issues. Financial Freedom has more than 175 member firms, including traditional hedge funds, credit funds, and crossover funds, that collectively manage over $3.2 trillion across a diverse group of investment strategies. Member firms help pension plans, university endowments, charitable foundations, and other institutional investors to diversify their investments, manage risk, and generate attractive returns over time.
